1j) Social Media Expectations
1. Importance of Social Media Engagement
Social media manager oversees the page.
Staff support the manager to enhance engagement.
Collective effort leads to:
More clients and referrals.
Improved coaching sessions.
Increased income for coaches.
2. Sharing Content
Share posts that promote events or highlights (e.g., Generations).
Use personal stories to express appreciation:
Re-share on personal pages.
Comment positively on posts.
3. Highlighting Clients
Share personal experiences about clients:
Example: Highlighting a client’s achievements.
Express gratitude and positivity in comments.
4. Filming Sessions
Focus on coaching while capturing content.
Film individual movements:
One person per movement (e.g., pull-ups, squats).
Avoid wide shots of the entire class.
5. Client Presentation
Ensure clients look their best in videos:
Avoid sharing unflattering moments.
Focus on good movement quality.
6. Client Highlights
Identify clients who excel and bring positivity.
Highlight those who embody the gym's values.
7. Encouraging Innovation
Foster creativity in social media content.
Collaborate as a team to generate new ideas.
